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  Why
use direct mail? |
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Consumers
today are constantly bombarded with advertisements from television, newspapers,
magazines, radio and the internet. So, how do you get their attention?
How do you reach your targeted customers effectively in such an overwhelming
marketplace? How do you reach them, without spending your entire advertising
budget, especially if it isn't a huge one: direct mail. |
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The
benefits of direct mail |
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Precise
Target
- Direct mail is one of the only forms of advertising that lets you precisely
pinpoint your target audience. Unlike advertising in mass media, direct
mail allows you to know precisely to whom you're speaking, so waste is
kept to a minimum. For example, if you are a home improvement contractor,
you will not, with accurate lists, be mailing to apartment dwellers!
Measurability
- You get clear-cut response rate information from a direct mail postcard
or other printed mail-piece that is easy to analyze.
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Take
control of your budget |
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With
direct mail you know exactly how many pieces you sent out in your campaign.
You know who received them and how much each piece cost. You also know how
many responses came back from your campaign. This information makes it easy
to calculate the cost-per-sale or the cost-per-response. You can even track
how much repeat business and income a sequence of mailings has generated
over a period of time. |
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How
effective is it? |
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Very
effective
- it has become a science. It works because it is precise and effective.
Dillon Mailing has been in business for over 75 years and our customers
have come to rely on our extensive resources, knowledge and judgment to
help simplify their campaigns. So for your next campaign, please allow us
to help you achieve your success. |
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